How can I help?

The affiliate industry can be a minefield.

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For the uninitiated, it can be baffling and easy to fall into any number of traps that end up costing you money or leaving you confused about what you're actually paying for...

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Perhaps you're embarking on your journey, baffled by the terminology, technology and how affiliate companies measure up against each other.

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Even for those with miles on the clock, the industry can be frustratingly opaque. How do you measure the value of your affiliates? How incremental are the sales and how confident are you about how your brand is being promoted?

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Do you struggle to know what a good affiliate mix looks like? How do you measure the impact of voucher codes and are cashback sites just giving you customers who would have shopped with you anyway? 

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And what about up and coming publisher models or whether your tracking is up to scratch? How does affiliate sit alongside your other marketing channels and how can they frictionlessly work together?

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Building out a sophisticated, well-oiled affiliate programme isn't easy. 

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That's where I come in. 

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If you're looking for someone to cast a completely neutral eye over your programme, advise on commercial terms and give an honest appraisal of the value you're getting, then drop me a line. I know the tricks of the trade and have an instinctive feel for data if you need someone to make sense of it.

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So, whether it's a quick consultation, ongoing help or bigger strategic project, give me a call and let's discuss how you can step change your affiliate campaign.