My work

You can find a small selection of some of the key projects and brands I've worked on in my 20 years in affiliate marketing.

My experience includes:

Advising major brands on their affiliate strategies
Coordinating and launching major programmes for retailers embarking on their affiliate journeys
Writing and responding to client RPFs and attended dozens of pitches for some of the biggest global retailers
Devising customer segmentation and positioning, especially for small businesses launching into the channel
Presenting on affiliate marketing at global events in the US, UK, Sweden, Spain, Italy, The Netherlands, Poland and Germany
Creating annual Black Friday and peak trading insights including a global tracker for brands to benchmark their performance
Three time chair of the Affiliate Marketing Council
Coordinating and rolling out major self-regulatory initiatives on topics such as voucher coding, product feeds and toolbars
Advising trade bodies and regulators on best practice for the affiliate channel
Creating first to market insights across mobile, attribution and the wider affiliate mix
Writing and editing dozens of award-winning submissions and case studies
Coordinating Awin's GDPR approach as UK Data Protection Officer
Producing numerous whitepapers, best practice guides, training manuals, blog posts and promotional content
Creating Awin's first publisher, compliance, data insights, strategy and marketing automation teams
Launching The Awin Report, the annual, definitive guide to the global affiliate industry
Rolling out first to market research on the size and scale of the affiliate channel including the world's first definitive 'size of industry' project in conjunction with The IAB and PwC
Recognised by The Drum and Hello Partner trade publications as a key market player
Co-host of Awin's monthly podcast for three years, conducting interviews with key industry players
Currently coordinating an industry first publisher survey which will shine a light on the state of the market